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SAIAR lab is the research lab of Devine. The lab explores interactive immersive experiences and generative workflows without losing the human touch.
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Join our community on slack to receive the latest information, share workflows and connect with like-minded creatives.
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Part of the SAIAR lab Case Studies Series
https://www.youtube.com/watch?v=T0pFw_Ka-GM
Each year, we organize a projection mapping week with the final-year students of Devine – Digital Design and Development. The results of this intensive project week are showcased throughout the Wonder Festival.
This week presented the perfect opportunity to test the workflows we had been researching and apply them in a real-world context, bridging experimentation with practical execution.
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Wonder Festival City Hall Projection Mapping
During WONDER 2025, the City Hall on the Grote Markt will be transformed every evening into a magical canvas filled with colorful visuals. Since 2017, Kortrijk has been part of the global UNESCO Creative Cities of Design network, where we share creative ideas and inspiration. The partner design cities inspired the final-year students of the bachelor’s program Devine–KASK at Howest in Kortrijk. Get ready to be amazed by a spectacular creative light show!
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We’ve been experimenting with generative AI for these projections for a couple of years, with a first live test back in 2023. You can read more about this in a separate blog post.
We set out to spotlight Kortrijk’s identity as a UNESCO City of Design by drawing on its textile heritage, using flax and linen as the narrative thread of the projection. From blooming flax to interlacing threads, the visuals culminate in a series of tapestries, each highlighting one pillar of the quadruple helix: Education, Industry, Design and Art, and Urban Development, the collaborative ecosystem that underpins Kortrijk’s design excellence.
To keep the project achievable within a single week, we decided to focus on four key scenes and began exploring compositions through sketches and storyboards.