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SAIAR lab is the research lab of Devine - Digital Design & Development - Howest The lab explores interactive immersive experiences and generative workflows without losing the human touch.
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Join our community on slack to receive the latest information, share workflows and connect with like-minded creatives.
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What do we do?
Enable Flemish creative (production) agencies to integrate generative AI into their workflows for immersive experiences (e.g., projection mapping at festivals, interactive installations in retail and museums). The project delivers methods, tooling, and exemplars to reduce complexity and production time, lowering client costs and improving agency margins while accelerating AI-based immersive concepts.
Why does project exist?
Demand is rising as the experience economy shifts value from products to experiences; immersive work boosts brand recognition, city marketing, and purchase intent. Yet high development costs and an AI knowledge gap within agencies hinder adoption, causing underestimation of AI’s value and missed opportunities for innovative, interactive, generative experiences. Integrating AI addresses these barriers and strengthens (inter)national competitiveness.
What can we find on this Notion page?
<aside> 💡 Contact us: For inquiries, cases, workshops, or progress conversations, email [email protected]. Stay updated through our newsletter.
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